Dec 25, 2011; Green Bay, WI, USA; An NBC TV camera during the game between the Chicago Bears and Green Bay Packers at Lambeau Field. The Packers defeated the Bears 35-21. Mandatory Credit: Jeff Hanisch-USA TODAY Sports

NBC Sports Group, Yahoo! join forces on Sports Coverage


In a move that will change the landscape of sports coverage as we know it, NBC Sports and Yahoo have announced a content deal that will combines the website’s sports reporting with its partner’s digital assets and television access:

Yahoo! and the NBC Sports Group today announced a content and promotional deal combining Yahoo! Sports’ original reporting expertise, coverage of big events, Rivals college content and popular fantasy sports products with NBC Sports Group’s growing digital assets, and significant television promotion and integration. This alliance of two of the most trusted brands in sports will become the daily habit of fans looking for an all-star lineup of digital and on-air experiences.

While Yahoo! Sports and the NBC Sports Group will continue to maintain separate sites and editorial control of their respective newsrooms and digital properties, they will collaborate on premium sports news and events coverage both online and on the air. Yahoo! Sports’ popular products will also be included in the NBC Sports Group’s digital assets.


As for how this will affect the NFL, here are the NFL-related features of this new deal:

– Football Night in America’s Tony Dungy & Rodney Harrison: video segments during NFL season

— Mike Florio of ProFootballTalk on daily, weekday NFL web show, Pro Football Talk Live

— Fantasy Sports: Yahoo! Sports, the leading fantasy platform, will become the exclusive fantasy game provider of NBC Sports’ Rotoworld, the premiere fantasy news and information site. This will include Yahoo! Sports’ fantasy experiences for football, baseball, hockey, soccer, College Bowl Pick’em and Tourney Pick’em.


You can read the rest of the release here, as this is a major move in the sports media industry.


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Tags: NBC Sports Group Sports Coverage Yahoo!

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