Johnny Manziel takes his name very seriously, just ask the U.S. Patent and Trademark Office. According to Darren Rovell of ESPN, Manziel has filed for yet another trademark on his name.
Johnny Manziel files for the trademark “Johnny Cleveland” http://t.co/78jao5YV4g
— darren rovell (@darrenrovell) September 4, 2014
The filing means Manziel will have applied for his tenth trademark regarding his name. Manziel has yet to play a game in the NFL, but he seems supremely confident that he’ll have an impact in his new city as he filed for the trademark on “Johnny Cleveland.”
It’s an interesting thing to do, but in today’s advertising and business world it may be necessary. Many people will call Manziel arrogant thinking of this move as premature, but with people who don’t even know Manziel filing for trademarks involving his name, it seems this is something players may have to do in order to protect their profits. Rovell even reports that Manziel’s former “confidant,” Nate Fitch, filed for a Manziel trademark and continues to fight Manziel for it; an incredibly weird thing to do in my opinion.
The business of sports is ever changing and I’m sure becoming weird to some fans. People can buy stock nowadays in players such as Cincinnati Bengals wide receiver Mohamed Sanu. Players simply sell off a share of their future earnings to a company and that company sells stock in a player. It really is real life fantasy football. Crazy. As for Manziel, as much as he may drive some fans crazy, his relentless filing for trademarks doesn’t seem as crazy as one might think initially, as random people seem to be trying to grab profits away from players. The cost of doing business I suppose.